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If someone searches for a specific product, you could still have competitor ads in a relatively fair way, but you have to put them after the correct link. Putting them first is going to mislead so many people.

And you could advertise related products, or unrelated products. So many options there.

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Mandating Google choose the “one right” link is the failure point, here. (Not because I disagree.)

Similar problems with mandating that they track what’s considered a competitor.

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> Mandating Google choose the “one right” link is the failure point, here. (Not because I disagree.)

I'm talking about the actual search results. They already do that part.

> Similar problems with mandating that they track what’s considered a competitor.

Well I said fair not mandatory, but they make enough money off these ads that they could handle it being mandatory.

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Besides “I’m Feeling Lucky” and new AI offerings, Google specifically does not purport to tell you the one true link!

It ranks based on likelihood of what you’re search for - and yes, that’s different!

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